RSE delivers a complete package of internet marketing strategies and Web
promotions that drive quality traffic to your site and generate bookings.
We develop a comprehensive internet marketing plan that puts your property
listings at the top of directories and search engines that matter most to your
business. From travel sites and search engines to email marketing, we
customize strategies to drive quality traffic and produce real revenues.
What is Website Promotion and Search Engine Marketing?
Developing a website is the initial step towards establishing presence on the
internet. However, the real returns on developing a website are only achieved
when your target customers are able to get to your website when they are
looking for specific search terms that are relevant to your hotel. RSE
specializes in developing customized website promotion strategies that
generate real revenues. Once your site is designed and goes "live," we create
a customized plan that ensures comprehensive Web presence via search engines
and vertical directories. We have promoted hundreds of lodging websites and
know what works. Our promotion plans are custom by nature.
RSE Search Engine Optimization Process
The RSE Search Engine optimization is a multi-dimensional process that
constantly monitors the optimization of the websites and tunes the sites to
keep up with the changes in search engine technology, search engine algorithms
and user behavior.
Search Engine Optimized by Design
RSE's entire search engine optimization is based on the philosophy that the
most effective optimization is achieved during the design and content creation
of the website. Search engines seek information-rich sites that are not merely
promotional sites but genuinely provide the information that the end consumer
is looking for.
Search Engines and Related Enrollments
Once the foundation of your website is search engine optimized, RSE promotes
your site by enrolling it in different search engines and related directories.
These include several primary search engines and directories such as Google,
Yahoo, MSN, etc., and also several secondary search engines and directories.
Directory Enrollments - Strategic Link Building
RSE works on an aggressive link-building campaign for your websites. We secure
links from multiple relevant directories and websites. We identify the
directories that are relevant to the market that you want to target. RSE
maintains a very large database of such directories. We do constant research
and add new directories that are relevant to the lodging industry.
Our database of directories includes several free and paid directories, local
and regional lodging directories such as Chambers of Commerce, Convention and
Visitors Bureaus, and other local and state organizations' yellow pages and
online-directories. In addition, we determine the niches that you are focused
on, such as bed and breakfast, wedding, airports, pet friendly etc., and
enroll your website in these niche-specific directories.
For each directory and websites, RSE creates a customized description and
title based on the keywords critical to the directory, and provides current
pictures and content as needed.
In addition, the consumer behavior of what people are looking for constantly
evolves depending on seasonal and geographical factors. We provide constant
monitoring of user search patterns to assure that your site is appropriately
optimized for the latest search terms and customer trends.
Choose the perfect strategy for your business! Call today and ask for your own
customized plan that best fits your budget and online marketing strategy.