The internet is continuing to be the most critical sales and revenue channel for
hotels and the lodging industry.
Travel sites have become the most widely utilized online channels for booking
travel, lodging, and complete vacation packages for millions of traveler around
According to Media Metrics, in any given month, one in four Web users visit a
travel site, such as Expedia and Travelocity, to search for information, find
the lowest rates, reserve rooms, trips, airline tickets and all-inclusive travel
As the lodging and hospitality industry recognizes the significance of travel
sites for hotel exposure and representation, hotels must seize and capture every
opportunity to maximize their presence and position on the major travel sites to
stay competitive and effective in this online market.
RSE Distribution Channel Services
While your hotel's website is a primary vehicle for online sales and marketing,
the role of intermediary travel sites is crucial if you want to remain
competitive. It is essential that every travel site that includes your hotel
reflects your property accurately. RSE will set up the distribution channels for
your property and create compelling content and information that potential
guests are searching for.
Distribution Channel Revenue Management Consulting
Online distribution channels are creating a paradigm shift on the internet
which is radically changing the competitive landscape for hotels and lodging
properties. In order for the hotel to harness the power of the internet, it is
critical for hotels and lodgings to adapt to the changing environment and
determine how they will best compete in the new world.
As a first step, we understand the hotel's current revenue, client profile and
the sales channel strategy. We will analyze a hotel's booking patterns and
revenue profile and based on these factors, we provide strategic advice to our
clients on how to maximize the Revenue for properties while still maintaining
high ADR's and competitive positioning. We will provide strategies for you to
compete when it comes to reservations and bookings on these distribution
channels. Our unique differentiation comes from our understanding of how the GDS
and travel sites work and the consumer behavior for booking a hotel while
surfing the travel site.
Distribution Channel Set-up
While there are hundreds of 3rd party distribution channel sites available
on the internet, RSE focuses only on the premium sites that carry most of the
traffic such as Expedia, Hotels.com, Travelocity, Orbitz, etc., so that our
clients can get the most Return on Investment for their Distribution Channel
RSE sets up the contracts and provides the distribution channel website with
relevant information about the hotels that results in maximum conversion. We
ensure that your hotels are aesthetically and effectively represented on global
distribution systems (GDS) and travel sites, two critical intermediaries between
your hotels and your guests.
RSE's unique technique updates all distribution channels in real time to ensure
that your current availability and rate structure are up to date. The property
has a wide range of possible settings for each distribution channel to optimize
the rates and cover additional distribution charges.